Website design & development / Social media / Digital strategy / content creation / Video production / e-Mail marketing / SEO
Gynecology – Obstetrics – Cosmetic Gynecology
Our goal was to develop a digital presence where the main emphasis would be on preventative medicine. A website that would ast as a women’s wellness hub.
Concept & Digital Strategy
Our challenge was to create a website, re-branding and digital strategy that went against the grain of conventional medical branding. Due care was taken not to overstep the line, preserving the values and the essence that is the foundation of Dr. Roboti’s 28 year success as a leading obstetrician – Gynecologist and anti-ageing specialist.
Our plan of action: Create a new brand identity complete with logo and vibrant colour scheme. The development of a website where the main emphasis is in preventive medicine. , wellness, anti-ageing and female health issues. In essence our goal was to create a women’s digital health hub.
Every digital article has been created uniquely, using visually striking imagery, video content and easy to read layouts. – Focus on formatting each piece of content like a magazine article.
Social media
Digital strategy, content creation and Distribution across multiple social media platforms
VIDEO PRODUCTION
We followed Dr. Efi Roboti for almost 24 hours, documenting her day as we went along. The result was this video, outlining her character, experience and insights on medicine present and future!
LOGO DESIGN
We created a new modern clean cut logo as part of the rebranding process.
E-BOOK
PREGNANCY & NUTRITION
A fully illustrated e-book containing vital information, tips and practical advice on making the right healthy food choices during pregnancy.
