Website design & development / Digital strategy / Social media / Video production
Respect for Animals – Respect for Greece
First truly national charity to promote animal welfare across Greece, supporting local partners, vets and local authorities to benefit not only animals but the whole of Greek society.
Working with the public to protect and improve by all lawful means the lives of all animals across Greece to ensure that they live a life free from pain and full of happiness. PAG do this by: Changing attitudes and raising awareness, one person at a time. Education and training, impacting animals welfare and the rest of the society. Influencing policy and law enforcement, so things get done.
Respect for Animals. Respect for Greece
A unique digital strategy for a unique charity. Because ultimately NGO’s compete for a share of the heart and the mind. It is imperative that digital communication and strategy capture its unique value proposition.
Concept & Digital Strategy
For PAG Animal Welfare is not a matter of love or hate towards animals. It’s a matter of respect. Respect has formed the foundation of Western civilisation and democracy – something the Greeks played a central role in defining. Animal cruelty has no place in the cradle of civilisation. This was our main inspiration behind the development of a website and digital content.
Social media
Digital strategy, content creation and Distribution across multiple social media platforms
Video Trailer
A short video trailer used for promotional purposes. The video can also be linked to a larger more detailed video clip on YouTube.
Video: Documenting the Journey
Video assignment to document PAG’s first project. Neutering clinic in Lechaina, Greece. Two day filming where we shot footage of the vets at work, an important meeting with the mayor, a visit to a local school and refugee camp.
Content Development
We created educational material to raise awareness and shift perceptions on animal suffering and the importance of neutering, adoptions & care. (Video, audio, infographics, ebooks, blog articles)
